When words and actions don’t align

Sadie Kolves

On June 1, 2025
Actions will always speak louder than words
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Unfortunately today a lot of times  talk is cheap and promises are plenty. Social media feeds are filled with affirmations, grand declarations of love, support, and values. But behind the beautifully crafted captions and verbal affirmations, what really counts is what happens when no one’s watching.

Actions speak louder than words—it’s a cliché because it’s true. Yet, too often we get caught in the spell of words that sound right but never materialize into action. Why is that? And what does it cost us?

Words Are Easy, Actions Are Hard

Saying “I love you”, “I’ve got your back”, or “You can count on me” doesn’t take much. There’s no commitment required in speaking those words. They cost nothing to say, but they’re expensive to uphold. Actions, on the other hand, demand intention, effort, and sometimes sacrifice.

A partner might say they value communication—but when conflict arises, they shut down or lash out. A company might say they care about employee well-being—but burn out their team with unrealistic demands. A friend might say they support you—but disappear when your life becomes inconvenient.

Words can build a beautiful house. But if there’s no foundation of action underneath, that house won’t last the first storm.

Why Do People Say One Thing and Do Another?

It’s not always malicious. Many people genuinely mean what they say in the moment. Intentions can be good—but intentions without consistent follow-through lead to confusion, disappointment, and even emotional damage.

There are several reasons for this disconnect:

  • Lack of self-awareness: People may not realize their behavior doesn’t align with their words.
  • Fear of conflict: They say what they think others want to hear to avoid confrontation.
  • Desire for approval: They want to be seen in a certain light, even if their actions don’t support that image.
  • Avoidance: Sometimes it’s easier to offer comforting words than to show up in hard moments.

But whatever the reason, the impact is the same—a slow erosion of trust.

The Emotional Toll of Mixed Messages

There’s a unique kind of pain that comes from relying on someone’s words, only to be let down by their actions. It’s not just disappointment; it’s disorientation. You start questioning yourself:

  • “Did I misinterpret?”
  • “Maybe I’m expecting too much.”
  • “They said they cared—so why doesn’t it feel like they do?”

Over time, repeated mismatches between words and actions create emotional exhaustion. You learn not to trust what’s being said, and eventually, you may stop trusting yourself too.

Real Integrity is Alignment

True integrity isn’t about being perfect—it’s about being consistent. It means your words and your actions match, especially when it’s inconvenient or uncomfortable. Integrity shows up when you:

  • Keep your promises.
  • Take responsibility for your mistakes.
  • Act according to your values, not just talk about them.
  • Show up, even when it’s hard.

People with integrity may not say the “right” thing all the time, but you know where you stand with them—because their behavior speaks the same language as their words.

How to Navigate the Disconnect

When you’re faced with a mismatch between what someone says and what they do, here are a few things to keep in mind:

1.

Pay Attention to Patterns

One broken promise might be a mistake. A pattern of broken promises is a message. Don’t ignore repeated inconsistencies because of occasional good intentions.

2.

Hold Yourself to the Same Standard

Before calling others out, look inward. Are your own actions aligned with your words? Do you follow through on your promises? Do you communicate clearly and honestly?

Self-awareness breeds empathy, and it helps ensure we’re not holding others to standards we don’t meet ourselves.

3.

Listen with Your Eyes

Watch how people behave over time. Anyone can say “I support you”, but do they celebrate your wins? Do they sit with you during losses? Words can be rehearsed; actions reveal the truth.

4.

Set Boundaries Based on Behavior

It’s not cruel to distance yourself from someone whose actions repeatedly hurt or confuse you. You don’t have to hate them. But you owe it to yourself to protect your peace and your energy.

Let Behavior Be the Proof

We all want to believe the best in others. But hope isn’t a strategy, and love isn’t a reason to ignore reality. If someone’s actions don’t support their words, let the actions lead your response.

As the saying goes:

“Don’t tell me you love me. Show me.”

“Don’t promise loyalty. Be loyal.”

“Don’t speak of values. Live them.”

At the end of the day, words may charm—but actions will always tell the truth.

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